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Marketing and Communications Manager

Boise, ID 83701

Posted: 08/09/2023 Industry: Ag Finance Job Number: 16893 Targeted Compensation: $85,000.00

Job Description

Marketing and Communications Manager

Ag 1 Source is looking for a Marketing and Communications Manager to oversee and implement strategies to engage Idaho consumers and industry partners on the importance of the state's robust beef cattle industry. This is a great opportunity for an experienced marketing professional seeking a leadership role in the marketing and communications field.

What’s in it for you:

  • Opportunity to work as a part of the leadership team for a statewide industry association in developing marketing strategies
  • Ability to lead a team of business to consumer (B2C) and business to business (B2B) professionals in developing comprehensive marketing strategies
  • Opportunity to utilize existing, or build new, networks across consumer groups, business partners, and media contacts
  • Competitive salary, benefits and retirement program

What you will be doing:

  • Work with the company's executive officer to identify key target audiences and create and annual marketing plan
  • Develop and implement strategic marketing campaigns for both B2C and B2B audiences
  • Create and manage budgets for marketing resources as well as track the ROI on funds invested in each campaign
  • Oversee marketing material development and marketing campaign implementation
  • Oversee and supervise the Business to Consumer (B2C) Marketing Specialist and the Business to Business (B2B) Marketing Specialist

A successful candidate for this marketing and communications director role will possess the following:

  • Minimum of three years business to business (B2B) and business to consumer (B2C) marketing experience preferably with an agricultural entity funded with industry check-off dollars
  • Ability to develop strategies and tactics to boost the organization's effectiveness and cost-efficiency including the use of database platforms to track progress
  • Bachelor’s Degree in Marketing, Advertising, Public Relations, Business, or related business-related fields from an accredited college or university
  • Excellent critical analytical skills and the ability to forecast and identify potential trends and challenges
  • Knowledge of compliance-related requirements for communications, including social media
  • Extensive knowledge and experience in marketing with the ability to manage a marketing budget
  • Experience in beef or other food commodity association communications is preferred
  • Ability to creatively approach tasks, such as building promotions, establishing professional relationships, and collecting and evaluating metrics and other information to support decision-making about marketing strategies
  • Strong communication, presentation and interpersonal skills
  • Self-motivated and driven to work independently with a sense of pride and ownership in performance

Compensation: This organization offers a competitive salary depending upon experience but is targeting the $80,000-$90,000 range

Benefits: Excellent health benefits, basic life and disability benefits, 11.18% employer contribution to the Public Employee Retirement System of Idaho (PERSI) 25 days of vacation, 11 state holidays, and 12 sick days per calendar year. Compensation for travel will be provided according to travel policy.

Desired Location: This position is located in Boise, ID

Ag 1 Source has been focused on Executive Level recruiting since 2008, our network runs deep. If this role isn't quite the right fit for you, but, are still open to exploring career growth, feel free to do so HERE. Or, if you know someone who may be interested in this role, please reach out HERE. We provide up to a $500 referral bonus for individuals that are referred and we place.

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Marketing and Communications Manager job.

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